Branding

Lo: To explore the concept of branding and to create an effective brand image.

Name: KM Music (Kkum-ui Mogsoli- dream voice)
Purpose: music app
Unique Selling Point: includes dance, singing and acting. For all languages. posting music videos, dance videos and railers while you can download music and vides too
Target audience: young/middle aged performance lovers wanting to be famous.
slogan:

COMPANIES
BigHit: No slogan, symbol is the name in a font, entertainment company, South Korea, 6/12 yr contracts.

JYP: No slogan, symbol is JYP in an elongated font, entertainment company, south korea, ? yr contracts.


KQ: No slogan, KQ in special font, entertainment company, south korea, 6/12 yr contracts.

SM: No slogan, Sm joined in open font, entertainment company, south korea, 6/12 yr contracts.

Similarities: hardly any colour, no pictures, using their names as logos, no slogans, all include capitals, black/white/maybe one other colour.
Differences: different fonts, different meanings to the name, different rules and contracts, different CEOs. BigHit have jobs specifically for dancers, back up singers and music producers along with the groups or solo artists producing their music themselves and being the only dancers and singers on stage.

 (finished)
 (not finished)

Monday 13th January 2020
Lo: to explore the idea of brand identity and apply it to our logo designs

5 words to describe me:

• fearless (apparently)
• weird
• loud/can be quiet
• caring
• introvert

5 words to describe Lilliana:

• loud/gobby
• funny
• confusing
• good hugs
• caring

Apple products:

• expensive
• good quality
• used around the world
• mostly teenagers or early 20s
• most people want it
• well known
• recognisable
• influential
• status symbol
• advanced tec

Disney:

• mostly for kids
• very well known
• animation
• typical endings
• entertaining
• predictable
• creative
• fun
• innovative 

coca-cola:

• drink
• no age limit
• get it anywhere
• rivals with pepsi
• world wide
• diet coke
• refreshing

Which brand values can be seen in the advert?
Iphone 11: In the advert i saw that it was incredibly popular due to loads of people using it. Having many different people have the phone makes people watching it feel like they want to have it too. Another thing is that it was showing how handy it is. By showing water dropping on to it gives a sense of reassurance that is is waterproof and it isn't just saying it for popularity. Also, by showing it constantly being thrown around and dropped makes it seem like its shock and bash proof, which is the main reason people get new phones, because their old one was damaged, meaning it is a reliable product. One other well designed factor is the face recognition. By showing someone in a mid-lighting room to someone in a steamy bathroom shows that it will work in all lightings and not just to the lighting the face recognitions was taken. When they showed the 'lock' symbol on the lock screen go from lock to unlock in many lightings also gives a back up to what i said earlier, showing the advance in technology. 

My company:

• popular
• musical
• app
• videos
• fun

My app is a music posting app where you can post model pictures, follow people, download music, watch live videos from famous people and post videos of you singing or dancing. my app is a mixture of V-live, instagram, ticktock and SoundCloud. Its child friendly and stops inappropriate pictures and videos from being posted and words being said. You can choose ho you want o talk to and what languages you want to learn.

Monday 20th January 2020
Lo: To identify conventions of logo designs and apply them to our logo design
(Ive changed my idea)
My app is a music download app. Its a mixture between TikTok, Instagram, Soundcloud and V-live, meaning you can download any type of music you want, watch live videos of famous singers, actors, and dancers, post pictures of yourself, videos of you dancing or singing and message people with the same interests with you.