Lo: To explore the concept of branding and to create an effective brand image. Name: KM Music (Kkum-ui Mogsoli- dream voice) Purpose: music app Unique Selling Point: includes dance, singing and acting. For all languages. posting music videos, dance videos and railers while you can download music and vides too Target audience: young/middle aged performance lovers wanting to be famous. slogan: COMPANIES BigHit: No slogan, symbol is the name in a font, entertainment company, South Korea, 6/12 yr contracts. JYP: No slogan, symbol is JYP in an elongated font, entertainment company, south korea, ? yr contracts. KQ: No slogan, KQ in special font, entertainment company, south korea, 6/12 yr contracts. SM: No slogan, Sm joined in open font, entertainment company, south korea, 6/12 yr contracts. Similarities : hardly any colour, no pictures, using their names as logos, no slogans, all include capitals, black/white/maybe one other colour. Differences : different fonts, differe...
